~ Window Fashions Leader Captures Product of the Year for Silhouette® with LiteRise® Lifting System ~
PEARL RIVER, N.Y., April 13, 2012 – Innovation, quality, functionality, beauty and style. The newest products from window fashions leader Hunter Douglas have it all, according to the just-announced results of the annual Window Covering Manufacturers Association (WCMA) Product Awards. For the 17 th consecutive year, the company has won more awards than any other manufacturer – an outstanding 27 out of the 50 conferred this year. In addition, Hunter Douglas captured the coveted Product of the Year for the 12th year as well as the prestigious Judges’ Award reserved for a submission selected by the panel that exhibits measurable benefit or standout aesthetic appeal to end-users.
“We’re grateful for these prestigious awards from an independent panel of judges,” said Marv Hopkins, Hunter Douglas President and CEO. “Our company is committed to providing today’s discerning consumers with innovative window fashions of superb quality and enduring style.”
Product of the Year went to Silhouette® window shadings with the LiteRise® lifting Soft, sheer Silhouette shadings, unrivalled in the industry for their beauty and performance, have another important feather in their cap. Silhouette® with LiteRise® features an innovative cordless operation that not only makes raising, lowering and tilting the shading for variable light control easy, but eliminates the need for cords of any kind. No cords makes it especially ideal for homes with young children and provides a clean, uncluttered look at the window. A soft-touch handle allows for simple, convenient operation. For taller windows, a pull tassel is easy to install and use.
This product was also awarded Most Innovative Overall Concept in the “Health and Environmental Safety” Green Category of the awards and Best New Technical Innovation in the Miscellaneous Products and Specialty Applications Category.